See the bigger picture.
Find the direction.

MS VECTOR is a UK-based independent advisory working across strategy, market development and partnerships, with particular depth in industrial technology and international markets.

It is led by Sam Kawai, originally from Japan and based in the UK since 1997. His work has developed across Japan, the UK and Europe over many years, and more recently India.

Earlier work in the UK included inward investment and regional development, supporting Japanese companies considering establishing operations in the country. This meant understanding the requirements of individual companies, considering suitable routes and locations for investment, and connecting them with the organisations and resources needed to establish their operations.

Sam later led the European business for a Japanese technology company. Since then, his work has continued to involve international market development, partnerships and the development of new applications and business opportunities for technology companies. This has included work in industrial inkjet and digital manufacturing.

Over the same period, the context around business has continued to change: technology, society, demographics, skills, demand, regulation, supply chains and the way people live and work. These changes do not affect every organisation in the same way, but they increasingly shape the questions companies and other organisations need to consider about markets, investment, technology and future direction.

This is the thinking behind MS VECTOR: look beyond the immediate question, understand the wider context, identify how different changes may connect, and then consider what can be done in practice.